mua — News – Julie Mcguire

In With The New - Johnnie Walker 'Step. Right. Up'

Happy New Year!

I worked on the new Johnnie Walker ad at the tail end of 2017 in sunny Leith, with the pleasure of meeting/making up the beautiful Kate Bracken (Kate recently starred in the indie horror film Calibre which is brilliant, available on Netflix and recommended by Stephen King.)

I always look forward to seeing the finished article. Here it is, looking excellent.
Special thanks to LS Productions

Credits // @johnniewalker
Creative Agency: @anomaly
Director: Chris Sargent
DOP: André Chemetoff
Production: @anoncontent
Service Production and Locations: @thelsproductions

This is Johnnie Walker Black Label. From the 4 corners of Scotland. And 6 generations of master blenders. The land and the people that shape this whisky all shape how bloody good it tastes. STEP. RIGHT. UP.

Sunshine on Leith: outside the brilliant 'Lioness of Leith'. — Sunshine on Leith: outside the brilliant 'Lioness of Leith'.

Tea Collection | Fall 2017

Destination.Scotland. Scotland is steeped in colorful customs and fables—from bagpipers in kilts to the wild Haggis and Nessie. And among the most famous Scots traditions, you’ll find a few of our favorite textiles: Tartan plaids, Harris Tweeds, herringbone and Fair Isle. That’s why we traveled here—to study the history, the style and the culture of this captivating country.